Strategic Management Analysis of Nike - 2519 Words

NIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes. Their first year sales totaled around $8,000. It wasn’t until 1971 that BRS introduced the concept of the Greek winged Goddess of victory—Nike. In December 1980 we went public. Nike employs more than 33,000 people globally. Our†¦show more content†¦The second Emmy for advertising earned by Nike was for a 2002 spot called Move, which featured a series of famous and everyday athletes in a stream of athletic pursuit. Section 2 - Comprehensive Written Analysis Existing Vision, Mission, Objectives and Strategies Nike’s mission statement says, â€Å"Nike is the â€Å"largest seller of athletic footwear and athletic apparel in the world. Performance and Reliability of shoes, apparel, and equipment, new product development, price, product identity through marketing and promotion, and customer support and service are important aspects of competition in the athletic footwear, apparel, and equipment industry. We believe we are competitive in these areas. The company aims to â€Å"lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike.† Nike’s vision statement is as follows: â€Å"To bring inspiration and innovation to every athlete.† Developed Mission and Vision of the Organization Considering the elements of developing a proper Mission and Vision Statement for the organization, we have considered the following concern for customers, public image and employees, profitability, survival and growth, technology, and lastly the market. New Mission Statement for Nike We are committed to create, continuously develop, improve and market products that will suit every consumer’sShow MoreRelatedStrategic Management Analysis of Nike2527 Words   |  11 PagesNIKE _______________ IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR STRATEGIC MANAGEMENT _______________ BY: Castronuevo, Jan Clark Meer, Regginald Young, Johnedel Quintero, Arvin Dioneda, Jefrick September 18, 2009 Section 1 - Executive Summary Back before the Swoosh logo and long before the days we were called Nike, there was Blue Ribbon Sports (BRS). It was the company Phil Knight, our founder, and legendary track coach Bill Bowerman created in 1964 to provide athletes with better shoes.Read MoreEnvironmental Scan Essays952 Words   |  4 PagesEnvironmental Scan Nanette Guffey MGT/ 498 – Strategic Management Richard Haines September 17th, 2012 Environmental scanning is an organization’s strategic management and is actual important to the corporation. 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Therefore, tariffs, sanctions, or embargos that couldRead MoreNike s Offensive Competitive Advantage1206 Words   |  5 Pagesand then apply to a company. The Five Generic Competitive Strategies that Michael E. Porter developed are not really five strategies, more like five with subsets under them. Nike does not fit neatly into a specific strategy. The first factor within the competitive strategy as described in the Essentials of Strategic Management textbook is a broad target market or a narrow target market. The second factor considers the competitive advantage is striving to lower costs to the customer or utilizing aRead MoreThe Contemporary Challenges Of Outsourcing1244 Words   |  5 PagesMatthew Butler December 2nd 2014 Contemporary management Professor Beehner M.P.A Contemporary Challenge Essay Outsourcing â€Å"Outsourcing is the transfer of control of a process or product to an outside supplier†(Hasan). For this assignment, please identify a contemporary management challenge (e.g. diversity, globalism, ethics social responsibility, etc.). Then, identify a company or organization that you believe has been impacted by this contemporary challenge. Write a minimum four-page paperRead MoreNike Case Analysis717 Words   |  3 PagesNike’s Global Women’s Fitness Business: Driving Strategic Integration | [Your Name] | Introduction and Background In 2006, the American footwear, apparel and equipment manufacturing giant announced a major corporate reorganization that would switch the company’s attention from a product orientation to a category-driven approach. A product orientation approach, which was previously effective for Nike, centers all the business activities on continually innovating, improving and refining itsRead MoreAnalysis of Nike by Porter Five Forces Model1430 Words   |  6 PagesFamily name Bao First name Cheng ( Steven ) Title: The analysis of Nike in athletic footwear market based on porter’s Five forces model 1. Introduction One and a half months ago, the biggest athletic event in the world  ultimately drew its curtains after a pitched one-month-long battle, which saw thirty-two teams vying for the roll of honor of being crowned the final kings of football – the World Champions – and earn bragging rights for four years at least. It was not onlyRead MoreMGMT 479 UNDER ARMOUR Powerpoint Group Essay1065 Words   |  5 PagesTeam Developed Strategic Audit – Under Armour (UA) { Group #3, MGMT 479C Team Members: WELCOME TO UNDER ARMOUR ® EVERYTHING HERE IS BUILT TO MAKE YOU BETTER. www.underarmour.com Kokou Klu ïÆ'‘ Past Corporate Performance Indexes (2009-2010) ïÆ'“ ïÆ'“ ïÆ'‘ Strategic Posture ïÆ'“ ïÆ'“ ïÆ'‘ Mission – â€Å"To make all athletes better through passion, science, and the relentless pursuit of innovation† Objectives – Become â€Å"The athletic brand of this generation. And Next.† Current Strategies ïÆ'“ ïÆ'“ ïÆ'“ ïÆ'‘ Decline in footwear